Steven & Meyer Inc is an women's cosmetics manufacturing firm based in California. The firm sells its cosmetic products under the brand name GentleCare
After extensive market research, the firm launches a new line of household care products under the brand name White Oleander. The firm aims to increase the likelihood that its overall performance will be consistent because adverse conditions in one product-market will be offset by favorable conditions in the other. In this example, Steven & Meyer Inc is using which of the following strategies?
A) a vertical integration strategy
B) a harvest strategy
C) a monetize position strategy
D) a diversification strategy
E) a horizontal integration strategy
D
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Four of the 40 largest businesses in the United States are retailers - Walmart, Costco, Home Depot, and ________.
A. JCPenney B. Best Buy C. Sears D. Target E. Bloomingdale
Which of the following statements is FALSE about ERP systems?
a. They use a centralized database with a common computing platform. b. They standardize business processes for coordination of all resources and activities. c. They require data to be entered multiple times into the system. d. They integrate and automate flow of information across all departments within a company.
Many business products are sold direct, but hardly any services are.
Answer the following statement true (T) or false (F)
In mature markets, there is downward pressure on both prices and profit margins. In this situation, retailers often have to set prices to meet the competition.
Answer the following statement true (T) or false (F)