As competition and costs increase, and as productivity and quality decrease, what are the three major marketing tasks facing service companies in contemporary times?

What will be an ideal response?


Today, as competition and costs increase, and as productivity and quality decrease, more service marketing sophistication is needed. Service companies face three major marketing tasks: They want to increase their service differentiation, service quality, and service productivity.

Business

You might also like to view...

Which of the following is not a topic that requires special consideration by management during management's internal control assessment process and by the auditor during the audit of internal control?

A. Safeguarding assets. B. The role of the auditor in internal control. C. Multiple locations and business units. D. Service organizations.

Business

Describe the four types of personalities and some characteristics of each.

What will be an ideal response?

Business

When the Civil Rights Act was amended in 1991, one major change included:

A. removing compensatory and punitive damages B. adding compensatory and punitive damages C. lowering thresholds D. changing legally defensible arguments E. None of the above

Business

Why are delivery and acceptance both necessary to have a valid gift? Explain

Business