For persuasive change to endure, listeners must be convinced that they will somehow be rewarded.

a. true
b. false


Answer: a. true

Communication & Mass Media

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In a public policy debate, the greater "burden of proof" lies with ______

A) the advocate of the most unpopular position B) the defender of an existing policy or program C) the advocate with the weakest credibility D) the advocate of a new policy or program

Communication & Mass Media

Claims of value can suggest whether something is good or bad

Indicate whether the statement is true or false

Communication & Mass Media

Discuss some actions speakers can take when reasoning through an analogy.

What will be an ideal response?

Communication & Mass Media

If listeners appear confused, the speaker's best course of action is

A. finishing the remarks as soon as is practical. B. concluding the speech then offering to elaborate on anything that was confusing. C. pausing to eliminate any noise that might be interfering with their comprehension of the message. D. stopping to ask if they have any questions.

Communication & Mass Media