The SDLC means the Systems Design Life Cycle
a. True
b. False
Indicate whether the statement is true or false
False
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One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two or more products to each remaining manager. Under what conditions is this alternative feasible?
A) when the product mix is highly diverse B) when there are very few products in the company's portfolio C) when two or more products serve a similar set of needs D) when customers fall into different user groups E) when the company produces many products for many markets
Which of the following best links the consumer and the marketer through information that can be used to identify marketing opportunities and problems?
A) viral marketing B) mission statement C) marketing research D) stealth marketing
The demand estimates of an organization comprise five space levels: world, country, region, territory, and ________
A) zone B) organization C) customer D) product E) input
When networks are a source of power, what three key aspects of networks shape that power?
A. tie strength, tie content, and network structure B. line flow, node power, and personal relationships C. tie flow, node strength, and tools of power D. line content, node strength, and interactions.