Explain what the authors mean by “establishing proxemics,” and give an example.

What will be an ideal response?


In an interview, proxemics refers to the interviewer’s space. If the interviewer has
invited you into his or her office, for example, wait to be directed to a chair or other
place, rather than moving to an area or seating yourself.

Communication & Mass Media

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What demanding factors are forcing companies to appoint spokespeople?

a. Disclosure and accountability b. Disclosure and credibility c. Service and authority d. Service and credibility

Communication & Mass Media

A short illustration which is no longer than a sentence or two is called

a. a hypothetical illustration. b. an explanation. c. a brief illustration. d. a literal illustration.

Communication & Mass Media

You are a beat reporter waiting in a hotel lobby for a news conference to start. Which of the following is the best use of your time?

A. strike up a conversation with the hotel staff B. quietly review old notes C. look for other journalists and compare coverage strategies D. write a quick outline for the story

Communication & Mass Media

Name and explain the three major components of a problem.

What will be an ideal response?

Communication & Mass Media