Games are particularly attractive to advertisers because they are ________, that is, players stay with them for long stretches at a time.

A. engrossing
B. sticky
C. petulant
D. addictive


Answer: B

Communication & Mass Media

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Writers in the realm of broadcast media __________.

a. have less competition and relaxed deadlines b. have less competition and intense deadlines c. have more competition and relaxed deadlines d. have more competition and intense deadlines

Communication & Mass Media

Most people:

a. critique advertisers as unscrupulous manipulators b. regard advertisers as American heroes c. do not criticize advertising, ignoring it as a part of the environment d. none of the above

Communication & Mass Media

The study of human movement and gesture is known as __________.

A. haptics B. kinesics C. proxemics D. chronemics

Communication & Mass Media

Billboard Magazine today:

a. publishes more than two dozen music industry charts. b. measures the air play of music. c. measures album sales. d. All of these answers are correct.

Communication & Mass Media