The inventor of the ________ printing process, ________, was also responsible for the first daily ________ which was printed in the New York Daily Graphic
Fill in the blank(s) with correct word
halftone; Stephen Horgan; weather map
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Tough Tires recently issued a tire recall after numerous drivers experienced blowouts due to a manufacturing defect. What role will the firm’s PR team likely play during this crisis?
a. identifying corporate bloggers who will minimize the damage to Tough Tires b. communicating directly with the media during a Tough Tires press conference c. providing information anonymously to the media about the Tough Tires recall d. supporting the Tough Tires spokesperson in responding to the media
Recent changes in technology have
A. reduced the variety of information presented through mass media. B. eliminated the influence of corporate sponsors of mass media. C. decreased the number of mass media outlets. D. increased the difficulty of evaluating the truthfulness of mass media messages.
Which of the following is true of signposts?
A) ?They hold the macrostructure of a speech together. B) ?They are generally complete sentences. C) ?They are statements that elaborate on a main point of a speech. D) ?They connect pieces of supporting material to a main point of a speech.
Effective speakers do all of the following EXCEPT
A) use tact, allowing the audience to retain feelings of self-worth. B) distort facts on visual aids to prove a point. C) avoid exaggerated or embellished facts. D) express ideas in a clear and easy-to-understand manner.