One issue pharmaceutical companies must contend with in developing countries is that ___________are often laxer in the developing world than in the U.S.
a. marketing laws
b. social concerns
c. competitive forces
d. patent laws
d. patent laws
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Net marketing contribution equals ________
A) (volume/margin per unit) - marketing and sales expenses B) volume x margin per unit x marketing and sales expenses C) (volume x margin per unit) - marketing and sales expenses D) (volume x marketing and sales expenses) - margin per unit E) (margin per unit/volume) - marketing and sales expenses
________ is the degree to which a product meets or exceeds customer expectations
A) Customer delight B) Customer satisfaction C) Customer perceived value D) Customer perceived benefits E) Value of customer
You can manage and protect your professional "brand" online by posting thoughtfully to blogs, writing competent e-mails?, and ________
A) ?avoiding social media sites such as Twitter and Facebook B) ?updating your resume monthly C) ?making astute comments on social media sites D) ?choosing face-to-face interactions over writing
A hybrid costing system would be most appropriate when:
A. Large quantities of identical products are being produced. B. A manufacturer is able to standardize processes while at the same time attempting to meet individual customer needs. C. There is no standardization of units of production. D. All the products produced are unique. E. The volume of production is low and costs are high.