Gina and Henry were having breakfast when they decided they wanted to have pizza and watch a movie that night. When she got home from work, Gina turned on her computer, logged on to the Netflix site, and chose the movie Moneyball to view via online video streaming. Next she logged on to her favorite pizza restaurant's Web site and ordered a large pepperoni pizza and a bottle of soda to be delivered at 6:45 p.m. Gina and Henry enjoyed their evening. Which trend that influenced the development of services marketing is illustrated here?
A. Increased competition in the entertainment industry
B. The increasing importance of service industries to the U.S. and world economies
C. The decrease of human interaction as a result of widespread use of technology-based services
D. The fact that manufacturing firms are placing increased emphasis on providing services
E. The growth in the use of technology-based services
Answer: E
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