When a broadcast story is accompanied by audio or video, it is often elevated in importance in a broadcast newsroom
Indicate whether the statement is true or false
True
Communication & Mass Media
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Even at work, humans are storytellers. Three types of stories that are told within the organizational context are corporate stories, personal anecdotes, and off-color jokes.
a. True b. False
Communication & Mass Media
It is nearly impossible to establish credibility with an audience that disagrees with you
Indicate whether the statement is true or false
Communication & Mass Media
Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not they were in the target audience
Indicate whether the statement is true or false
Communication & Mass Media
Identify the four purposes of transitions. Provide an example which demonstrates at least one purpose.
What will be an ideal response?
Communication & Mass Media