Sondra is conscious of her tendency to be soft-spoken and withdrawn in communication
situations. Based on this example, what characteristic of a competent communicator does
Sondra have?
A) She effectively interprets verbal messages.
B) She appropriately adapts her communication.
C) She is aware of her own communication.
D) She listens and responds thoughtfully.
C
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Boredom and preoccupation are examples of common _____ barriers
Answer:
This advertising giant invented the unique selling proposition:
a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver
Media logic refers to ______.
A. the infiltration and coexistence of media with everyday communication B. the process of adapting to the virtualization of social institutions C. the various needs associated with the production processes for a particular medium D. the overall organization and presentation of media content
In public relations, good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message ______.
A. also matters. B. doesn’t really matter. C. is annoying. D. is expensive.