If only common stock is outstanding, total stockholders' equity divided by the number of shares of common stock outstanding is called the
A) par or stated value per share.
B) call value per share.
C) book value per share.
D) market value per share.
C
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________ refer(s) to meaningful sets of marketing performance measures in a single display used to monitor strategic marketing performance
A) Field automation systems B) Market segments C) Market share D) Marketing dashboards E) Line extensions
A customer considers purchasing a digital camera, but experiences ambiguity over terms like megapixels; the customer wonders whether the camera will be compatible with her home computer system, and in general, feels a certain amount of fear,
uncertainty, and doubt as to whether or not digital will really meet her needs. This scenario best describes: a. technological uncertainty b. market uncertainty c. competitive volatility d. competitive viability e. technology life cycles
Which of the following is a difference between limited liability companies (LLCs) and corporations?
A. Corporations can have any number of owners, whereas LLCs can have only a limited number of owners. B. Corporations are not required to hold board meetings, whereas LLCs must hold regular board meetings. C. LLCs are subject to fewer reporting requirements than corporations. D. LLCs offer less flexibility than corporations in terms of tax treatment.
Zoom Zoom Car Rental follows a cost-leadership strategy. Which of the following firms will most likely be its direct competitor?
A. Rent-an-Auto LLC, which follows a standardization strategy B. Paul Bunyan Car and Truck Rentals, which follows a differentiation strategy C. Reliable Rental Cars, which follows a low-cost strategy D. Classic Car Rentals Inc., which follows a cost-increase strategy