Indicate the correct form of the verb in parentheses. By nightfall, we (past perfect tense of drive) 600 miles
had driven
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The essential qualities of an effective vision include all of the following EXCEPT
A. The vision should be communicated to all. B. The vision has to make strategic sense. C. The vision should be a source of inspiration to others. D. There should be a passion for the vision. E. All team members have the same vision.
A company has sales of $376,800 and its gross profit is $158,300. Its cost of goods sold equals:
A. $535,100. B. $376,800. C. $158,300. D. $218,500. E. $(216,700).
Which of the following statements is true about marketing plans?
A) Marketing plans are always forward looking. B) Plans should not be developed for specific customer segments. C) A typical marketing plan sequence starts with data analysis. D) Marketing plans contain objectives and strategies instead of financial details.
Many companies are beginning to realize that they are not really market and customer driven, they are product and sales driven. In the attempt to transform themselves into true market-driven companies, firms are required to change
Describe and explain what changes are necessary.