Escalation of commitment refers to ________.

A. commitment to a faulty decision due to an unwillingness to go against the opinion of the majority
B. an increased commitment to a previous decision despite evidence that it may have been wrong
C. the strengthening of commitment to a particular course of action due to greater motivation by others
D. greater commitment to a decision because of one's belief that it is "the right thing to do"


Answer: B

Business

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