Low start-up costs and flexibility are two reasons ________ ________ is attractive to its independent representatives.
What will be an ideal response?
direct selling
direct retailing
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Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ of the brand
value chain. A) program multiplier B) brand multiplier C) market multiplier D) customer multiplier E) profit multiplier
For March, sales revenue is $1,000,000; sales commissions are 4% of sales; the sales manager's salary is $80,000; advertising expenses are $75,000; shipping expenses total 1% of sales; and miscellaneous selling expenses are $2,100 plus 1% of sales. Total selling expenses for the month of March are:
A) $217,100 B) $187,550 C) $194,100 D) $192,100
Under the Statute of Frauds, a bailment agreement must be in writing if it is for more than one year
Indicate whether the statement is true or false
Priscilla must turn down a request for a charitable contribution, and she's not sure how her reader will respond. She should, therefore, use the direct strategy for her message
Indicate whether the statement is true or false