______ corporate social responsibility focuses on profitability and helping society through philanthropy.
A. Unethical
B. Malevolent
C. Benevolent
D. Stress
C. Benevolent
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Almost any document that provides information about a business transaction can be called a journal
Indicate whether the statement is true or false
Which of the following is NOT a basic section in a typical marketing plan?
A) marketing situation B) forecasting C) measurement and controls D) financial overview E) executive summary
For a web site, fit refers to the match between:
a. consumer needs and target market b. web site design and needs of target market c. company and target market d. web site content and needs of the target market e. none of the above
Cognitive dissonance is most likely to occur during which part of the decision-making process?
A. Purchase B. Information search C. Postpurchase evaluation D. Evaluation of alternatives E. Problem recognition