If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli, this is referred to as a
A. prototype.
B. focus group.
C. concept test market.
D. simulated test market.
E. trial test market.
Answer: D
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Negative confirmations are considered to be more persuasive than positive confirmations
a. True b. False Indicate whether the statement is true or false
A ______ has two or more members, with a clear leader, who perform independent jobs with individual accountability, evaluation, and rewards.
a. team b. group c. committee d. department
The difference between a department's gross profit and its operating expenses is called:
a. departmental operating margin. b. departmental operating income. c. departmental net income. d. departmental net profit. e. departmental contribution margin.
A sincere apology sent to a customer for a mistake in a custom order would likely be considered by the customer as
a. a negative news message. b. an attempt to preserve a relationship. c. unnecessary, since a verbal apology is more meaningful. d. a mistake in judgment.