What two variables must successful PR practitioners keep in balance as they support team members who work on project tasks?

a. project objectives and budget
b. cost and staff size
c. budget and organizational values
d. efficiency and creativity


d. efficiency and creativity

Communication & Mass Media

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Aabida's thesis statement for her persuasive topic on product testing reads:

"The Federal government should place a ban on product testing on animals." Which of the following is a burden of proof that may be used with this topic? A. Class survey that shows interest in topic B. Identify some criterion, or standard, by which the judgment is made C. Tell her opinion about the topic D. Establish an inherent barrier exists that is preventing the status quo from acting to solve the problem

Communication & Mass Media

According to the National Communication Association, ethical communication shows respect,

is honest, encourages fairness, and elevates us. Indicate whether the statement is true or false

Communication & Mass Media

________ is when a presenter summarizes the main ideas of the message and reminds about the relevance of the topic to the audience members

a) The conclusio b) The orientation c) Motivation d) The introduction

Communication & Mass Media

Edna Rogers and Richard Farace (1975) constructed a coding scheme to describe patterns of control in marital interaction. This coding scheme operates on the premise that to understand the function of one utterance, you must look at it in relation to the preceding utterance. What paradigm seems to be guiding this coding scheme?

a. The positivist tradition b. The systems tradition c. The interpretive tradition d. The critical tradition

Communication & Mass Media