Which of the following best explains why an advertiser would choose radio advertising over other available media?

A. Radio stations with the most appeal to advertisers have the greatest number of commercials.
B. Radio production is inexpensive.
C. Radio restricts the number of creative options that a radio advertiser has.
D. Radio commercials are fleeting.
E. Radio audiences are highly segmented, which saves money for advertisers that need to blanket a market.


Answer: B

Business

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In a service supply chain, ______.

a. activities such as supplier relationship management, demand management, and customer relationship management are very different from those that exist in a product supply chain b. the main similarity with the product supply chain is the degree of interaction between the value provider and the customer c. there is a greater distance between the supplier and consumer of the service in comparison to a product supply chain d. the interfaces and activities such as supplier relationship management, demand management, and customer relationship management are identical to those that exist in a product supply chain

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Neal's life insurance policy has a cash value of $100,000. He wants to purchase a second home to rent out. How much can Neal borrow against the surrender value of his life insurance policy?

A) $50,000 B) $75,000 C) $95,000 D) $100,000

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___________ represents the ability of the business to pay its bills and service its debt.

Fill in the blank(s) with the appropriate word(s).

Business

Hesterman Corporation makes one product and has provided the following information to help prepare the master budget for the next four months of operations:   Budgeted selling price per unit$118Budgeted unit sales (all on credit):    April 7,800  May 9,400  June 14,000  July 12,100 Raw materials requirement per unit of output 3poundsRaw materials cost$3.00per poundDirect labor requirement per unit of output 2.8direct labor-hoursDirect labor wage rate$25.00per direct labor-hourCredit sales are collected:40% in the month of the sale60% in the following monthThe ending finished goods inventory should equal 40% of the following month's sales. The ending raw materials inventory should equal 20% of the following month's raw materials production needs.If 39,720 pounds of raw

materials are required for production in June, then the budgeted cost of raw material purchases for May is closest to: A. $124,992 B. $145,224 C. $101,160 D. $104,760

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