Radio stations with narrow formats offer advertisers

A) lower prices than those with broad and diversified formats.
B) fewer competing advertisers and therefore more visibility.
C) better listener receptiveness.
D) easily identified target audiences.


Answer: D

Communication & Mass Media

You might also like to view...

Both overstatement and understatement are acceptable means of ironic exaggeration that put a particular perspective on an event.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Questions of ________necessitate modifications of procedure

a) polic b) value c) fact d) prediction

Communication & Mass Media

Hearing is the process of selecting, attending to, creating meaning from, remembering, and

responding to verbal and nonverbal messages. Indicate whether the statement is true or false

Communication & Mass Media

To Joseph, a "submarine" is a sandwich. To Alfonse, a "submarine" is a submersible ship. The

different meanings Joseph and Alfonse apply to the word "submarine" reflect the fact that words are arbitrary. Indicate whether the statement is true or false

Communication & Mass Media