When a company combines with firms in different and dissimilar industries, it indulges in ________.

A. unrelated diversification
B. horizontal integration
C. vertical integration
D. stabilized diversification


Answer: A

Business

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George, a longtime hotel manager for Holiday Inn, was meeting with Sally, a new front-desk manager, and telling her about his recent decision not to fire a front desk employee about whom several guests had complained. George discussed the four stages of the decision process. He said, "I first identified the problem, and then I gathered alternative solutions. I evaluated each choice and selected a solution. I then implemented my decision to not fire the employee but instead to provide him with additional training. Finally, I followed up with an evaluation of the solution I'd chosen." George is using the ______ process.

A. employee relations model B. focused decision-making model C. interpersonal-decision agenda D. solutions agenda E. rational decision-making model

Business

Which of the following indicates that the category is selling better than the brand?

A) low CDI and low BDI B) low CDI and high BDI C) high BDI and high CDI D) high CDI and low BDI

Business

A sponsored link was delivered 100 times, and 10 people clicked on it. Calculate the click-through rate.

A. -115 B. 115 C. 10 D. 125 E. 600

Business

The individual acts based on what is expected of him or her by others in which of the following stages of moral development?

a. Obedience and punishment orientation b. Instrumental purpose and exchange c. Interpersonal accord, conformity, mutual expectations d. Social accord and system maintenance

Business