Most newspaper and magazine research focuses on
a) Readership
b) Circulation
c) Management
d) Website usability
A
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Indicate whether this statement is true or false.
To remain competitive, many local terrestrial stations are doing all EXCEPT:
a. Building a strong online presence b. Developing apps to be heard on other devices c. Just concentrating on the on-air station as that is what pays the bills d. Developing non traditional revenue streams
If you wanted to find information on who uses various product categories and brands, and what media they use, you could consult: a. Mediamark Research, Inc
b. Simmons National Consumer Survey c. Mediamark Research, Inc. and Simmons National Consumer Survey d. Mediamark Research, Inc. and the U.S. Census