Why is earned media considered more valuable than owned media?
a. because the organization pays for presenting it
b. because its message has news value beyond the organization
c. because audiences repeat it on the internet
d. because its message is presented across media as it came from the organization
b. because its message has news value beyond the organization
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In preparing for a group presentation, which of the following steps should usually come first?
A) do some exploratory research B) brainstorm about the topic C) discuss and divide the topic into areas of responsibility D) draft an outline of your content area
In human relations organizations, task-related communication will be accompaned by __________________ communication.
Fill in the blank(s) with the appropriate word(s).
Define and explain some of the ethical issues that confront listeners As speakers, we need to think about listening because we are trying to have people listen to us and can help them listen in a more productive way.
Answer the following statement true (T) or false (F)
Listening only to what is communicated in words or at the content level while ignoring information about the relationship between the speaker and listener is:
a. Defensive listening. b. Ambushing. c. Monopolizing. d. Literal listening.