Cost per rating point (CPRP) is calculated as:
A) cost of media buy divided by the vehicle's rating
B) cost of media buy multiplied by the number of viewers
C) ratings divided by gross exposures
D) cost of media buy divided by gross exposures
A
You might also like to view...
The purpose of closing entries is to
A) update a periodic inventory account for credit sales. B) update the retained earnings account on a daily basis. C) apportion prepaid expenses and unearned revenues to bring the accounts up to date. D) reduce all temporary accounts to zero.
Jobs in a process-focused layout tend to be moved around a facility by?
a. Conveyors b. Overhead racks c. Forklifts d. Trucks
Which of the following is an approach that firms can use when managing inventory to meet predictable demand variability?
A) Time flexibility from workforce B) Use of seasonal workforce C) Use of subcontracting D) Using common components across multiple products
Fager Clinic uses client-visits as its measure of activity. During February, the clinic budgeted for 2,200 client-visits, but its actual level of activity was 2,250 client-visits. The clinic has provided the following data concerning the formulas used in its budgeting and its actual results for February:Data used in budgeting: Fixed element per monthVariable element per client-visitRevenue - $68.20 Personnel expenses$32,300 $21.50Medical supplies 1,200 12.50Occupancy expenses 9,700 3.40Administrative expenses 5,000 0.10Total expenses$48,200 $37.50?Actual results for February: ?Revenue$156,210 Personnel expenses$80,445?Medical supplies$30,105?Occupancy expenses$16,800?Administrative expenses$5,015???The medical supplies in the flexible budget
for February would be closest to: A. $29,436 B. $28,700 C. $29,325 D. $30,789