Uber, an app based ride service, offers drivers $500 for every new driver they recruit to the program. This a form of
A. spam.
B. viral marketing.
C. a meta ad.
D. an interstitial.
E. banner advertising.
Answer: B
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Explain why it is often difficult to measure the value of marketing activities
What will be an ideal response?
The minimum potential transfer price is determined by
a. Incremental costs in the selling division plus the oppurtunity cost of the facilities used. b. negotiations between the buying and selling divisions. c. the lowest outside price for the item. d. the extent of idle capacity in the buying division.
There are five principal characteristics that will make a market segment particularly attractive for targeting. Four of these are: 1) it has sufficient current and potential sales and profits, 2) it has the potential for sufficient future growth, 3) it does not have excessive barriers or costs to entry or exit, 4) it has some relatively unsatisfied needs that the company can serve particularly well. What is the fifth?
a. it does not comprise of difficult customers b. it is not overly competitive c. it is well documented d. it is well established e. other companies are already making good profits there
Which of the following statements is true?
A. Outsourcing decreases the extent of a company's vertical integration. B. An outsourcing decision involves a purchase offer from a customer at a lower than normal selling price. C. Outsourcing decreases the extent of a company's vertical integration and the reputation of the supplier is a critical issue in an outsourcing decision. D. Reputation of the supplier is a critical issue in an outsourcing decision.