The action step in Monroe’s Motivated Sequence involves ______.
a. introducing a proposed solution to an existing problem
b. elaborating on the need to address a particular issue
c. asking the audience to do something related to the solution
d. creating awareness that a problem exists
c. asking the audience to do something related to the solution
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John often prefers conversations that require him to intellectually challenge himself. John is a(n) _________ listener.
a. content-oriented b. action-oriented c. people-oriented d. intellectual-oriented
Which of the following is the best statement of a goal?
A. Give your very best effort. B. Get through most of those reports by 9/1. C. Reduce production errors by 10 percent by the end of the quarter. D. Increase customer retention. E. Be late to work less often.
Mini-Case Question. Which of the four types of brand names does OrganicDrinks best represent?
A) a functional name B) an invented name C) a morpheme name D) an evocative name E) a founder name
A ________ refers to the market toward which a retailer will direct its efforts.
A. warm market B. channel member C. target market D. mass market E. market segment