Thomas Bernerd, Inc.Thomas Bernerd, Inc., manufactures and sells reclining furniture. The company currently operates in the United States but wishes to expand overseas. The company managers have been contemplating the best way to enter the foreign market. At first, the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty. The managers recognized, however, that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market. As such, the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.After all the research was completed, the senior managers realized
that they wanted to export their product. The managers decided that the transport carrier would notify them when the merchandise was shipped. This would avoid any confusion about lost shipments and ensure better communication with the receiving parties. ? Refer to Thomas Bernerd, Inc. Which of the following alternatives could have worked as a link between the managers at Thomas Bernerd, Inc. and the buyer from a different country?
A. International barter
B. Counter trade
C. Trading company
D. Comparative trader
E. Foreign-exchange control
Answer: C
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a. True b. False Indicate whether the statement is true or false
Demarkus finally received financial backing from his wealthy aunt in order to open a pawn shop. He contacted the landlord of a nearby shopping center since he had his eye on a vacant storefront. To his surprise, his request for a lease was denied. What most likely prevented the landlord from leasing to Demarkus?
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The IMC communication process begins with ________, who (which) must be clearly identified.
A. the receiver B. the integrator C. the sender D. the communication channel E. the transmitter
The core product elementÂ
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