In the New York coupon experiment mentioned in your text, the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption. Subjects were randomly assigned to 2 treatment groups
One group was offered 15-cent coupons and the other 50-cent coupons for four products. During the interviews, the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped. In the preceding experiment, the dependent variable that was ________.
A) brand usage
B) the value of the coupon (15-cent versus 50-cent coupon)
C) the likelihood of cashing the coupon
D) individual shoppers
C
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If you have frequent job changes, minimize the negative impression by
A) indicating they were a series of promotions. B) mentioning volunteer experience during those same time periods. C) focusing exclusively on the skills that relate to the position applying for. D) trying to group them under a single heading. E) leaving them off entirely.
Nia needs to get her staff to agree to come to work early Monday through Thursday so that they can have Friday afternoons off. Everyone in the office needs to agree to this in order for it to take place. She knows that Quentin is not a morning person, so she decides to ask him last. As soon as she had the cooperation of the rest of the staff, she asked Quentin if he would agree since the rest of the office was in compliance. Which tactic did Nia use to influence Quentin?
A. personal appeals B. exchange C. coalition building D. inspirational appeals
Which of the following price adjustment strategies offers a price reduction to buyers who pay their bills promptly?
A) cash discount B) season discount C) quantity discount D) trade discount E) functional discount
The _________________________ package was introduced with Oracle version 7 to allow more dynamic SQL code within PL/SQL coding.
Fill in the blank(s) with the appropriate word(s).