Which of the following is a pervasive constraint under the “original” qualitative characteristics of accounting, pre-SFAC No. 8? It is an entity-specific constraint post SFAC No. 8.
a. Decision usefulness
b. Understandability
c. Materiality
d. Neutrality
ANSWER: C
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a. True b. False
A medium that enables high richness is more likely to result in ________ between individuals or groups.
A. common understanding B. conflict C. miscommunication D. cooperation
Which internal influence on consumer behavior most likely explains why so many ads contain puppies, kittens, and small children that have nothing to do with the product? Explain your answer
What will be an ideal response?
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A. the demands from consumers. B. cost, ease of transmission, brand image, and economies of scale. C. the centralization of the marketing function. D. the ease of supervising fewer promotion programs.