The extrinsic reward that is based on an evaluation of a job’s worth to the organization and its relationship to other jobs within the organization is called
a. Skill–based pay
b. Job content-based pay
c. Performance-based pay
d. Seniority-based pay
b. Job content-based pay
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An opinion leader is the person in informal, product-related communications who offers advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used
According to the text, how do marketers try to reach opinion leaders?
Which of the following is true about the customer sales force structure?
A) The customer sales force structure is a combination of territorial sales force structure and product sales force structure. B) Each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory. C) Salespersons specialize in only a particular product line as the company produces numerous and complex products. D) Companies using customer sales force structure tend to ignore the importance of long-term relationship building with customers. E) Separate sales forces are set up for different industries, serving current customers versus finding new ones.
One reason to avoid refusing a claim in the first paragraph is that you
A) lack the spirit of reciprocity. B) may lose the reader's goodwill. C) leave a strong buffer to justify your decision. D) should use the direct organizational plan. E) want to clarify your rationale immediately.
Which of the following is a current problem with workers compensation programs?
A) declining involvement of lawyers in workers compensation claims B) exclusion of deaths and injuries attributable to terrorism C) exclusion of benefits for occupational illness D) overuse of opiate prescription drugs in workers compensation.