Which manager is generally held responsible for the sales volume variance?
A. Purchasing agent
B. Production manager
C. Plant manager
D. Marketing manager
Answer: D
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The researcher should remember that the rule is, "Tell it like it is," when writing the objective section of the marketing research report
Indicate whether the statement is true or false
Performance reports should include
a. controllable costs and revenues for a specific responsibility center. b. all costs, revenues, and resources for a specific responsibility center. c. controllable costs for a specific responsibility center. d. controllable costs, revenues, and resources for a specific responsibility center.
A disadvantage of personal selling is a high turnover rate. The turnover rate refers to which of the following?
A) the rate at which prospects are turned into qualified prospects B) the rate at which qualified prospects are turned into customers C) the percentage of customers who stop doing business with a company in a given year D) the percentage of a sales force that leaves a company in a given year E) the percentage of a sales force that moves into management positions in a given year
As stated in the textbook, which company reenergized itself thanks to the creativity and innovative work of its members by reinventing the traditional idea of it’s background by drawing on the worlds of theatre and opera to attract a larger, higher-spending customer base?
a. Google b. Facebook c. Attack! d. Cirque du Soleil