Rolaids and Tums, antacids normally used as antidotes for heartburn, are now promoted as calcium supplements for women. Which of the following categories of new product development best describes this announcement?
A) classically innovative products
B) new category entries
C) line extensions
D) repositionings
D
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When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is:
A) financial value B) market value C) revenue premium D) consumer value
Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
When referring to the effects of organizations such as the International Monetary Fund (IMF), what does the use of the medical metaphor of ‘iatrogenic’ imply?
a. That the IMF develops vaccines to protect developing economies from debt b. That the IMF cures debt and poverty problems that exist in developing nations c. That the IMF develops monetary policies that exacerbate the very problems they were designed to solve d. That the IMF only cures debt and poverty in developed nations
Today's new communication technologies have made writing skills less important than in the past
Indicate whether the statement is true or false