Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP)?
A) a national segment of lower income consumers
B) a national segment of non-native language speakers
C) a national segment of individuals with a high-school only education
D) a global segment of consumers who earn less than $2 per day
E) a global segment of children in lower income families
D
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Mass media, which includes television, newspapers, radio, direct mail, billboards, magazines, and the Internet are often referred to as ________ channels of communication
A) personal B) nonpersonal C) permanent D) temporary
What effects on a retail store's accounting equation occur when the retail store pays a third-party carrier to transport inventory to its warehouse?
A) No net effect. B) Assets and equity increase. C) Assets decrease and liabilities increase. D) Equity decreases and liabilities increase.
A system that enables plans to be adjusted according to capacity and other requirements by synchronizing material purchase and component production plans with the master schedule and by providing feedback on manufactured items and materials on hand is a ______.
a. closed loop MRP system b. open loop MRP system c. closed loop CRP system d. open loop CRP system
Erica is sixty-year-old woman with cerebral palsy. Erica is a member of
a. one protected class. b. two protected classes. c. three protected classes. d. no protected classes.