A product's position in the market is based on consumer perceptions.
Answer the following statement true (T) or false (F)
True
Every product has some position-whether intended or not-even if the position is "nowhere." Positions are based on consumer perceptions, which may or may not reflect reality.
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Bret obtains a fire insurance policy on his rental house with Continental Insurance Company. Like all insurance, this policy is an arrangement for
A. avoiding the assumption of responsibility. B. predicting a potential loss based on unknown factors. C. shifting the imposition of liability. D. transferring and allocating risk.
Which two factors most often influence a court to find that a contract is unconscionable?
a. Oppression and surprise b. Underlying reference and insurable interest c. Excess interest and restraint of trade d. Reasonableness and scope
A schedule in which advertisements run for set periods of time, alternating with periods in which no ads are run is known as
A. continuous. B. skipping. C. pulsing. D. flighting. E. intervals.
If the prepaid expenses are not adjusted, assets on the balance sheet:
A. will be overstated. B. may be either overstated or understated. C. will be understated. D. will not be affected.