What is the “pay for play” issue faced by global media relations practitioners?
What will be an ideal response?
A key challenge faced in global media relations is the ethical challenge of paying for news coverage. It is not at all uncommon for the media in a developing country to expect payment in the form of advertisements--or cash payments to their reporters--to get editorial coverage. In some markets, it is common for journalists to expect to be paid “expenses” to attend a press event and then write a story or broadcast a news segment afterwards.
You might also like to view...
The book describes three types of informative speeches:
speeches of demonstration, speeches of __________, and speeches of definition. Fill in the blanks with correct word
According to research by Morrison, White, and Van Velsor (1990), six factors are associated with women’s career success. Which of the following is NOT one of those characteristics?
A. achievement B. risk taking C. desire D. attractiveness
Andrew went to hear a speech by a community leader he very much admired. He took a notebook and pen and, during the speech, wrote down everything he could from the speech. When he got home later, he reviewed his notes and could barely make sense out of them. What went wrong?
A. Andrew should have resisted distractions and concentrated more effectively on the speech. B. Andrew should have taken notes by making a full-sentence outline of the speech. C. Andrew should have made a key-word outline of the speech instead of trying to write down everything. D. Andrew should have paid more attention to the speaker's delivery rather than focusing on the words of the speech. E. Andrew should have simply listened to the speech rather than taking notes.
The open system ? closed system group dialectic can be described as
a) balancing a commitment to group norms and standards with a willingness to differ and change. b) balancing member similarities and differences. c) balancing external access and support with internal group solidarity and rewards. d) balancing member energy and labor with the group's need for rest and renewal. e) balancing members' personal goals with the group's goal.