For a speech on participation of college age students in elections for President, a speaker is in need of information such as voting age population, resident population voting age, percent reporting registered, and percent reporting voted. What is the best source for obtaining this information?
a. A book of quotations
b. Encyclopedias
c. Statistical sources
d. Personal websites
c. Statistical sources
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Magazines can customize their advertising and editorial content to match the interests of readers through sophisticated geodemographic audience analysis
Indicate whether this statement is true or false.
Paul describes first how hunger is a world-wide problem; he then explains that there is a hunger problem in America; then he describes a family suffering in his home town. What aspect of supporting material organization is Paul employing here?
a. the primacy-recency principle b. the complexity principle c. the "soft" to "hard" evidence principle d. the specificity principle
Radio commercials can effectively use dialogue by
a. Using the announcer for the sales pitch, not a character b. Staying away from ad libs c. Creating gaps in the script to give characters time to react d. Introducing new characters and themes to enhance the current campaign
Explain what it means when the textbook instructs us to think of ethos "as a kind of filter." Then, give an example (from your own knowledge, a hypothetical, or an example from the book or from history) to illustrate this point
What will be an ideal response?