When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:
A) allusion marketing
B) incidental marketing
C) distractive marketing
D) saturation marketing
C
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Differentiated marketing can involve connecting the same product with different market segments by communicating differently to each segment
Indicate whether the statement is true or false
Tomas and Saturn are partners who share income in the ratio of 3:1. Their capital balances are $80,000 and $120,000 respectively. Income Summary has a credit balance of $30,000. What is Tomas' capital balance after closing Income Summary to Capital?
A) $102,500 B) $22,500 C) $57,500 D) $127,500
A seller with voidable title can transfer good title to a good faith purchaser for value
Indicate whether the statement is true or false
Mr. Will was due to give evaluations of his company's top managers in a few days. He had heard little from Chance Wilson, one of his sales managers, for the past eleven months. On looking over Chance's progress record, Will saw that Chance usually met his monthly goals. Nevertheless, he was not an outstanding employee. However, this month Chance had submitted a marketing idea that tripled sales for five slow-moving products. When asked to name the outstanding sales manager of the year, Will could not think of a person more worthy than Chance. Disappointed that they were overlooked, several top managers complained that, in his decision, Will was
A. allowing poor performance on one activity to influence his overall judgment. B. allowing recent performance to be overemphasized. C. discriminating on the basis of gender. D. overemphasizing some issues and underemphasizing others. E. discriminating on the basis of race and age.