Mr. Will was due to give evaluations of his company's top managers in a few days. He had heard little from Chance Wilson, one of his sales managers, for the past eleven months. On looking over Chance's progress record, Will saw that Chance usually met his monthly goals. Nevertheless, he was not an outstanding employee. However, this month Chance had submitted a marketing idea that tripled sales for five slow-moving products. When asked to name the outstanding sales manager of the year, Will could not think of a person more worthy than Chance. Disappointed that they were overlooked, several top managers complained that, in his decision, Will was
A. allowing poor performance on one activity to influence his overall judgment.
B. allowing recent performance to be overemphasized.
C. discriminating on the basis of gender.
D. overemphasizing some issues and underemphasizing others.
E. discriminating on the basis of race and age.
Answer: B
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Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing
A) by-product B) product bundle C) captive-product D) optional-product E) product line
Theoretically, the amount of estimated future returns and allowances on credit sales should be recorded during the period of the sale so as not to overstate sales and ending accounts receivable. In practice, these estimates are not recorded by most companies because
A. the amount of such returns and allowances tends to fluctuate too greatly from period to period. B. there is too much uncertainty surrounding such estimates. C. such estimates are not allowed according to generally accepted accounting principles. D. the amount of such returns and allowances is usually not material.
Explain the Johari Window
Courts generally have defined the geographic market as the area in which the defendant's firm ________
A) competes head-on with others in the relevant product market B) focuses the bulk of its budget on advertising C) engages in horizontal price-fixing D) contracts with retailers in cases involving vertical restraints