Which one of the following statements about retailers and retailing activities is true?
A) Retailers create form utility.
B) Most retailers are multi-million dollar operations.
C) Retailers are members of channels of distribution.
D) About half of all U.S. workers are employed by retailers.
E) Retailers sell only to businesses.
C
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In developing countries, such as Ghana, the best way to communicate with market segments may be through:
A) mass media. B) written word. C) magazine ads. D) TV ads. E) dance, songs, and storytelling.
Which of the following types of budgets is based on the cost of customer acquisition and retention and the combination of new and retained customers?
A) top-down budget B) customer-mix budget C) objective and task budget D) bottom-up budget E) total consumer budget
In one sentence, what does updating a master file record involve?
Employees who are responsible for a task must have the __________________________ to make decisions within the limits of the responsibility delegated
Fill in the blank(s) with correct word