Advertisements for breakfast cereals that promote directly to children often raise ethical questions. Why?
What will be an ideal response?
Children are neither educated enough nor mature enough to make wise decisions regarding their health. Therefore an advertisement for a breakfast cereal that is full of sugar may appeal to them because of a fun tiger that talks to them and seems friendly, however the product advertised may not be a healthy choice and the text of the advertisement may make faulty claims. Since children are consumers and have some say in what their parents purchase advertisers would like to take advantage of the unique perspective children have which at times will have a negative impact on children's health.
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List and briefly describe the three major functions of marketing research
What will be an ideal response?
Use this information to answer the following question. The following totals for the month of November were taken from the payroll register of Levine Company: Salaries expense $12,000 Social security and Medicare taxes withheld 550 Income taxes withheld 2,500 Medical insurance deductions 250 Life insurance deductions 200 Salaries subject to federal and state unemployment taxes of 6.2 percent 4,000
The amount of liabilities relating to payroll, other than Salaries Payable, is a. $4,178. b. $3,748. c. $3,628. d. $4,298.
A victim of a breach of contract will be granted specific performance in a contract to
a. buy a 1990 car. b. purchase 100 shares of stock. c. purchase a $130,000 house. d. hire a professional singer for a party.
Refer back to Unit Four and discuss why Tylenol (McNeil) behaved so differently in the quality control situation as opposed to the poisoning situation