Chronological organization involves either forward or backward progression
Indicate whether the statement is true or false
True
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By using stereotypes, the mass media defuse their power and purpose
Indicate whether this statement is true or false.
A grand campaign is organized by a PR firm to recruit undergraduates for the Institute of Legal Education, a private institution
In order to learn the effectiveness of the campaign, the institution wants the PR team to measure in terms of creating awareness among the students and the impact on their responses and attitude. What is this process called? a. Benchmarking b. Researching c. Budgeting d. Measuring
Which was NOT one of the communication characteristics discussed in Chapter 3?
A. Face-to-face communication involves a transaction among the persons involved. B. The symbolic nature of human communication C. Achieving understanding is primarily the responsibility of a speaker. D. Shared meaning is the responsibility of all members. E. Communication involves content and relationship dimensions.
According to Myers-Briggs theory, an intuitive is the opposite of a sensor
Indicate whether the statement is true or false