Chronological organization involves either forward or backward progression

Indicate whether the statement is true or false


True

Communication & Mass Media

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By using stereotypes, the mass media defuse their power and purpose

Indicate whether this statement is true or false.

Communication & Mass Media

A grand campaign is organized by a PR firm to recruit undergraduates for the Institute of Legal Education, a private institution

In order to learn the effectiveness of the campaign, the institution wants the PR team to measure in terms of creating awareness among the students and the impact on their responses and attitude. What is this process called? a. Benchmarking b. Researching c. Budgeting d. Measuring

Communication & Mass Media

Which was NOT one of the communication characteristics discussed in Chapter 3?

A. Face-to-face communication involves a transaction among the persons involved. B. The symbolic nature of human communication C. Achieving understanding is primarily the responsibility of a speaker. D. Shared meaning is the responsibility of all members. E. Communication involves content and relationship dimensions.

Communication & Mass Media

According to Myers-Briggs theory, an intuitive is the opposite of a sensor

Indicate whether the statement is true or false

Communication & Mass Media