A grand campaign is organized by a PR firm to recruit undergraduates for the Institute of Legal Education, a private institution
In order to learn the effectiveness of the campaign, the institution wants the PR team to measure in terms of creating awareness among the students and the impact on their responses and attitude. What is this process called?
a. Benchmarking
b. Researching
c. Budgeting
d. Measuring
A
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Why did Congress establish the equal-time rule?
A) To guarantee reply time during elections. B) To preserve the two-party system. C) To guarantee debate among political candidates. D) To ensure that people using the limited number of broadcast channels would be even-handed.
"Cyberwar is a potential threat to America's security, both physically and psychologically." This thesis statement is most likely for a speech about a(n)
A) organization. B) object. C) concept. D) process. E) event.
What is the maximum number of font styles recommended to be used on a single visual?
A) one B) two C) three D) four
Narrative structure in classical movies is linear and often takes the form of a journey, chase, or search. ___
Indicate whether the statement is true or false