An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of ________ advertising.

A. comparative
B. informative
C. persuasive
D. advocacy
E. reinforcement


Answer: E

Business

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A) the firm has a weak value proposition B) the firm enjoys a monopoly C) there are few competing firms D) the product is heterogeneous E) buyers have limited information

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Indicate whether the statement is true or false

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Indicate whether the statement is true or false

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A) Customer relationship management B) Return on investment C) Competitive advantage D) Risk management

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