Hypothetical examples are a good choice when real ones are not available or inappropriate for use

Indicate whether the statement is true or false


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Communication & Mass Media

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Which of the following concepts is defined as plainly expressing your thought andcrafting a well-defined informative purpose and employing accessible language?

A. clarity B. simplicity C. efficiency D. competence

Communication & Mass Media

You want to persuade a group of people who use one product to switch to your product. What must you learn about these people before selecting persuasive communication tactics?

a) You need to know what the audience thinks about the product they are now using, as well as what they think of your product. b) You need to take an inventory of every available communication tactic. c) You need to know about strategic communication. d) You need to watch for feedback from your audience.

Communication & Mass Media

Most search engines are able to access all of the websites on the Internet

Indicate whether the statement is true or false

Communication & Mass Media

What are product placement and branded content?

What will be an ideal response?

Communication & Mass Media