Green & Gold is a coffee chain based in the United States. Its management has been trying to refocus on the things that originally made the company successful

For example, Green & Gold stores across the United States recently shut down for a short period of time for retraining, and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store. However, when questioned, consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program. According to the__________, there may be a difference between what customers want and what Green & Gold management thinks customers want.

Fill in the blanks with correct word.


ANSWER: gap model of service quality
According to the gap model of service quality, there may be a difference between what customers want and what Green & Gold management thinks customer want. The gap model is a model identifying five gaps that can cause problems in service delivery and influence customer evaluations of service quality.

Business

You might also like to view...

A firm is considering investing $0.9M in a typical industrial manufacturing application with a three-year production planning cycle under a forecasted market price environment. A simple three-period project pro forma cash flow sheet for this project is shown below:

In the pro forma, the production and price forecast in each period translate to revenue, which can then be netted of production costs to arrive at the expected cash flow in each period. The cash flows are then discounted at a rate that is commensurate with the riskiness of the project (here, assumed to be 10%). Using the information from the pro forma, discuss what the distribution of the NPV looks like. What will be an ideal response?

Business

In the communication model, the ______________ transmits the message.

a. Encoder b. Sender c. Receiver d. Decoder

Business

This organizational socialization phase is when new employees adjust to group values and norms and come to understand where they fit into the team dynamic.

a. Anticipatory socialization b. Change and acquisition phase c. Encounter phase d. Context phase

Business

A project should be accepted if _____.?

A. ?its payback period is more than the expected number of years to recover the original investment B. ?its internal rate of return (IRR) exceeds the required rate of return C. ?it yields multiple internal rates of return D. ?it involves multiple cash inflows and cash outflows during the life of the project E. ?its undiscounted cash flows are more than the discounted cash flows

Business