Total Accounting has developed new software for nonprofit organizations that allows the organization to send donors receipts via SMS or email. The software permits donors who have downloaded its app to keep a running total of their donations to each nonprofit organization they make donations to if the organization uses the Total Accounting software. This permits the donor to do year-end tax planning. The software also tracks donors for the organizations and sorts them according to the activities or events that elicit the greatest contribution from each donor so the organization can use this information for marketing purposes. What market is the target of the Total Accounting marketing team?
A. Government market
B. Industrial market
C. Producer market
D. Institutional market
Answer: D
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