_____________________ can be seen as the dollar price one that one would pay to acquire the brand name and logo
a. Brand value
b. Brand loyalty
c. Brand equity
d. Brand promise
a. Brand value
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_____________is a liquidity measure that is calculated by subtracting current assets from current liabilities
Fill in the blank(s) with correct word
Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as ________ pricing
A) category killer B) discount C) high-low D) every day low E) predatory
Antonio owns land held for investment with a basis of $28,000. The city of Lafayette exercises the right of eminent domain and Antonio receives a payment of $48,000. What is Antonio's realized gain?
A) $0 B) $20,000 C) $28,000 D) $48,000
Leadership traits are easily observed whereas behaviors are more difficult to see.
a. true b. false