______ is based on the receiver’s judgments of a source’s expertise on a particular topic.

Fill in the blank(s) with the appropriate word(s).


Ans: Credibility

Business

You might also like to view...

A written agreement containing the various provisions for operating a partnership is known as a partnership contract

Indicate whether the statement is true or false

Business

Which of the following statements is correct when considering a SWOT analysis?

A. Opportunities and threats originate inside an organization. B. Strengths and threats originate inside an organization. C. Strengths and weaknesses originate inside an organization. D. Opportunities and weaknesses organization outside an organization.

Business

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers, or their answers are mis-recorded or mis-analyzed

It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project. A) Random sampling error B) Non-response error C) Non-sampling error D) Response error

Business

A decision in which projects are ranked according to their impact on achieving company objectives is a screening decision

Indicate whether the statement is true or false

Business