Identify the four broad categories of supporting materials and explain how they can be used in a speech.

What will be an ideal response?


- The four broad categories are experience, narratives, data, and opinions.
- Speakers can draw on their own experience to show the audience how they have been personally affected by the subject of the speech.
- Narratives are used by speakers to explain a situation in terms of a story.
- Data provides hard facts as supporting material which can be verified by a source. Data is typically presented as a table or chart.
- Opinions are subjective judgments that cannot be verified. Opinions of experts, however, are viewed more positively. The speaker must verify that the opinion they are using comes from a person who is considered an expert in their field.

Communication & Mass Media

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Code switching describes how, depending on the context, we often modify the way we use verbal and nonverbal communication to generate meaning

Indicate whether the statement is true or false

Communication & Mass Media

Steve Hayden, who worked on Apple's legendary 1984 commercial, believed all good ideas come from a single individual

Indicate whether the statement is true or false

Communication & Mass Media

Craig is a brawny fifth grader. In his school bus, he usually sits on the seat behind the driver. When any other kid occupies that seat, he gets annoyed and bullies the kid to switch seats. In this case, Craig maintains _____.

a. social space b. personal space c. territorial space d. acoustic space

Communication & Mass Media

An effective way to end a speech on complicated subject matter is a _________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media