The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments
Indicate whether the statement is true or false
TRUE
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________ consist of producing the product and getting potential customers to try it in order to forecast demand
A) Product use tests B) Conjoint analysis C) Cohort analysis D) Concept generation tests
Allowing nonperformance factors to affect performance scores is known as
A. affirmative action. B. criterion contamination. C. a horn error. D. straight ranking.
Investors typically accept a lower risk-adjusted rate of return on debt capital than on equity capital because
a. debt is typically less risky because fixed claims bear less residual risk than equity claims. b. equity bears less residual risk than debt. c. equity capital costs are tax deductible. d. the yield to maturity on equity is inversely related to its market value
According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long
A) in-home personal interviews; 60 B) computer-assisted personal interviews; 60 C) in-home personal interviews; 30 D) computer-assisted personal interviews; 30